As we’ve learned from other blogs and the last few years, email is not dead. So, how can you grow your email list and earn new eyes on the information you’re sharing?
Here are our top 11 effective ways to build your email subscription.
Be active on your social platform
Having an active social platform that has a full bio is a great place to organically let your audience find your website.
Pro Tip: Create a Linktree or landing page optimized on mobile that can drive people to various website pages, email subscriptions, videos, and more. Check ours out!
Promote Freebies
Freebies can be webinars, how-to, resources on a topic, guidebooks, collateral, or giveaways. People are quick to snag freebies that can help them succeed. Be sure it’s on brand and promoted strategically.
Don’t Forget About Pinterest
Businesses tend to forget that there are thousands of eyes scrolling through Pinterest on a daily basis. So, don’t leave pins out of your email strategy. Create 3 graphics for each resource or offering you provide followers.
How-To Videos
Create a how-to tutorial with a strong call-to-action for people to sign up to your email list or for more how-to or insider information. Not only will this help you create segmented email lists, but you’ll gather information on what people are interested in you sharing.
Giveaway
People love the chance to win something and will almost undoubtedly share, comment, post, or provide an email if they really love your product. So, the next time you host a giveaway, require that participants sign up for your email list as one of the requirements.
Host a Webinar
Webinars are a great way to interact with your followers/customers while growing your email list. Webinars give your online audience a chance to learn more about your product/service and ask questions, it gives you a chance to learn more about your audience, showcase your goods, and collect their emails for more targeted ads.
Create a Facebook Ad
While not our favorite way to gather emails, since it’s not organic, you can spend money on Facebook and gather emails. We find the best way to do so is to offer a free resource or guidebook.
Pro Tip: Have a plan on what you’re doing in terms of copy, ad, and imagery that can convert leads prior to generating a campaign. And, place an A/B test on your campaign.
Create Pop-Ups
When someone comes to your website, have a pop-up asking if they want to join your email list. It’s a simple, effective, and free way to garner your email list with people who are obviously interested in your products/services.
Use Quizzes
Create a quirky quiz that coincides with your brand. You’ll share results with followers/customers after they share their email. Not only will you gain some activity on your site, you’ll be creating a targeted email list that you can use later.
Collaborate
Be a guest blogger, offer mini-courses, or work with a like-minded individual. You’ll both benefit by getting the attention of another new audience.
Which strategy are you going to implement to help you grow your email list? Want some extra, personalized help? Connect with us today.
Comments