What do today’s most successful brands do? They share the love and partner together. Why? Because you can gain valuable access to like-minded followers and customers by doing so. By partnering with brands that stay true to your values and standards, you gain access to their following and vice versa. So, when the opportunity arises, it’s a no-brainer on why working together can bring each brand success.
I’m a brand looking for partners.
Understand the various levels of partner/influencer marketing.
Do research on various partner/influencer social sites.
Create a content plan. How many posts, stories, and curated pieces of content do you want?
Create a PR packet with information about your product/services and samples that influencers can use along with any brand standards.
Reach out. A quick email, call, or DM can easily get you in touch and indicate how reactive or proactive your partner is.
And, don’t forget to use this content in your marketing strategy. Cross-promoting is always the best way to get the most eyes on your partnership.
Bonus points go to those who also use a researched and defined niche hashtag.
I’m a partner looking for brands.
Establish yourself
Do research on brands you might want to work with or enjoy. What messages are they using? Who have they worked with?
Reach out. A quick email, call, or DM can go a long way. You can take the first step and ask how you could work together.
Get all the necessary details in writing for clarity and context.
Post. Email. Go live. Add a story. Spread the word that you’re working together.
And, don’t forget to tag your partner or note them in the collaboration tag that IG now offers.
Bonus points go to those who also use a researched and defined niche hashtag.
We also think our friends over at wrike do a great job of laying out all the Who? What? Why? strategies to keep in mind.
Stop - collaborate and listen! We love working with brands and partners. If you’re struggling with what to do or where to start, reach out to us. We’ve helped narrow the gap between relations and develop great strategies for both parties.
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