Google Analytics is a powerful tool that can help drive and maximize your digital strategy. These reports can help guide your digital strategy and give eye opening discussion to what’s working and what’s not. So, it’s no shocker that there are some reports we think you should fall in love with.
Types of Reports
- Audience & Demographic Overview
The key to a strategy is understanding your audience demographics. From their age to their geographical location, this overview allows you to peek inside your followers online. Your marketing strategy should keep these key pieces of information in mind when determining your brand’s tone and voice.
- Acquisition Source/Medium
It’s important to know where your visitors are coming from. This report offers key information on where your web leads are coming from. Any specific landing page or social media platform sticking out?
Pro Tip: Take a look at referral sources and put your energy into growing a weak area or maximizing a source that’s killing it.
- Search Engine Optimization (SEO)
This report offers insights into Google search terms people used to first, find a link to your site, and then click through. It’s helpful in discovering what people are questioning or interest in which can in turn be used for topics on social posts and content ideas.
- Behavior All Pages
If you’ve ever wondered what your most popular web pages are, you’re going to want to dive into this report. It displays the average time on the page, number of entries, bounce rate and more. Take this information and use it to gauge what people find most valuable in your website and develop a content strategy around those key points.
- Social Overview
When you need to back up which social avenue creates the best ROI, this report will be your friend. It indicates the number of web sessions from social media, total number of conversions and overall how your social media contributes to driving followers to your website.
- Social Landing Pages
What URLs (of your website) are the most popular on your social posts? Just key into this report to find out. The report helps define what followers are interested in and the journey they might take after converting which is discussed in the next report below.
- Social Users Flow
After social followers land on your website, where do they go? Dive into this report to follow their journey. You can examine which pages lead to conversions and which pages lead followers to drop-off from your website.
Pro Tip: Take time to revamp pages that have high drop-offs or on forms that don’t deliver.
- Social Conversions
Use this report to determine which social media channels produce a conversion (the biggest ROI). Keep in mind that it takes the average person more than one visit to become a conversion.
Have you fallen in love yet? Use these powerful and free tools to develop your goals and marketing strategy. Learn what’s working and not working from actual numbers and data.
And if you need extra help understanding our Google Analytics terms check out our other blog and free resources cheat sheet. Or, just ask us for help. We can help set up, monitor or coach you on where you can get the best bang for your buck.
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