As COVID-19 spreads throughout the world, small and large businesses alike, communicating with customers no longer proved as easy as before. The social distancing regulations mean less in-person communication, and in turn, a huge emphasis has been placed on virtual marketing. With every company scrambling more and more to make an impact in social media marketing, here are the 4 biggest ways that COVID-19 has changed the way we communicate online:
1. The Conversation Went Virtual
In-person event restrictions by social distancing or even those faced with cancelations meant virtual gatherings took their place. The most used simulations for group conversations took place on IG Live, Zoom, Facebook Live, and Google Meet.
2. A Social Platform Is A Must
The intimate and personal conversations we’re so used to having face-to-face have been replaced by emails, texts and direct messages. And with that comes, being able to articulate what you mean through a social media post is key to your brand’s success. Using a professional social media agency or in house marketing efforts is the best way to do this. If you’re looking to learn more, we offer social media services to clients and would love to share more with you if you’re interested.
3. Social Media Savviness is Key
It is essential to have someone on your team (internal or external consultant) who knows their way around the various social media sites that are popular today. Used correctly, apps like Instagram, Pinterest, YouTube, and Facebook have the ability to reach thousands of people with the push of a button. After all, we’re all stuck in the house with our laptops and phones open for hours every day and that is the new reality of where people are spending their time.
4. Competition is Fierce
Because of the influx of companies on online platforms, it can be difficult to make a name for your business, let alone keep up with the ever-changing algorithms. In order to stand out from the crowd, you need to constantly be churning out creative and eye-catching content. While easier said than done, thinking outside the box is a necessity. Try brainstorming ways to both entertain and inform your audience about whatever it is you’re marketing.
Key takeaway? Managing your social media marketing campaign is no simple task. To be successful online, you’ll need to be proactive, creative, and dedicated to improving your social media presence each and every day. If you’re looking for help, reach out to us. We’ve been helping brands rock the online game for years.
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