If 2020 and 2021 taught us anything it’s that having a website and social media that speaks to your audience is crucial, especially in a time when brick-and-mortar stores are closed. Yet, many brands haven’t touched their website since 1999. Yikes. So, if you’re looking to make sure your website and landing page captures all it needs to, here are the questions to ask yourself.
Questions to Answer
Who are you?
What’s your brand’s name, offering, mission, value, and all the juicy details at a quick glance of what you actually do or provide customers/followers? A hiking blogger? Your landing page/home screen should scream nature is my home and I’m an expert. Clothing store? Categories for clothing and styles should be easily found and trends and new offerings should be front and center.
What are you an expert in?
Showcase what makes you stand out from the competition. What new trends or pieces of information are you offering them? You have just one page and less than 8 seconds to catch the attention of the goldfish that just landed on your website.
Who do you serve?
Who is your target market? If you’re looking to catch Gen Z’s attention then you better have an easy-to-follow, on-trend landing page that catches their eye with a familiar layout to drive the customer through engagement. Each generation has a style of website that they’ve become accustomed to.
How can I benefit from your goods/services?
Showcase what makes your goods/services outstanding and the best with heart-stopping images. Wine blogger or provider? Have beautiful bottles lined up or vineyards you’ve visited up front. Healthcare provider? Showcase your services with easy-to-click-on boxes that clearly state the service and relatable images.
What do I do next?
Have a call to action. Your landing page needs to guide a customer to how to get in touch with you, fill their shopping cart, or download that e-book. Without this crucial piece of content, you’re missing out on gaining a new audience.
Next step? Double, not triple, check that your landing page/home page answers these 5 questions. Or, connect with us if you’re looking to redesign that page to maximize your ROI. We love creating unique and action-driven pages that reach all the goals you have in mind.
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