Between gaining followers, creating content, and developing strategy, running a social media account can be difficult, especially if you’re managing multiple channels. We’ve compiled a list of our favorite social media tools to help you stay organized, track goals, and determine how successful your strategy is doing.
1. Social Mention Not to be confused with Mention above, Social Mention is a free social media search engine for user-generated content across the web. It lets you find and measure what people are saying about your brand and products on places such as Twitter, YouTube, and blogs.
2. Bitly Long gibberish links can cause confusion and clutter to your post. And when it’s important to be as concise and efficient as possible in social captions, especially when there can be character limits, Bitly is there to help. Bitly easily allows you to track audience interactions through their website to access that you are maximizing your strategy: seeing what’s working and what’s not, aka what’s getting clicked most.
3. Sprout Social Sprout Social is one of those tools that can do a lot at once like tracking Facebook, Instagram, Twitter, and Pinterest activity. Intuitively track hashtag activity and performance to make the most out of you 30 hashtags per post. Added bonus that we absolutely love, you can easily compare your business to competitors and track specific details. Shhh, Sprout Social is the tool for you.
4. Google Analytics Google Analytics, while daunting to many, has the ability to track and record website traffic. You can see your audience’s behavior activity and even track where viewers are going once they get onto your business’ website. It’s a perfect tool to help inform your social strategy.
5. Insights and analytics Did you know that there are insights and analytics available on each stand-alone social media platform? Their unique and built-in analytics right under your nose offer recommendations that can show you the best times to post, what gets the most views, age demographics, and other useful details to help inform your strategy.
Catapult your digital strategy ahead of your competitors with these easily accessible tools. Or, just ask us to take the numbers out of your to-do list. We’ll monitor, track, and coach you on how to best maximize your digital strategy.
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