Video is expected to make up 82% of all internet traffic by 2021. (Cisco) And, with it quickly gaining more and more ranking in most algorithms across all social channels, you’re probably wondering “How I can actually do this … can I really make videos?” The answer is YES! And, we’ve got the scoop on what you can do without it taking up your whole day.
6 Video Ideas to Use Today
Company Culture
People love to feel connected to a company or brand, so give the people what they want. Share your company culture whether it be a short vision statement, where your company is headed, or what you do around the office (even if it’s at home). This easy piece of content brings people inside your business and makes them feel a part of something: a community.
Content Recap
Easily recap what happened this week. What blog content did you post about? Did you have any LIVEs or events? Put together a quick video that showcases what people missed this week. It’s a great way to repurpose content and get more eyes on content that might have been overlooked during people’s busy week.
Promote Good, Service, or Story
Did you just launch a new product, or service or have a story to share? Do a quick video overview of it.
Pro Tip: Showcase where your followers can get more information whether it be a link on your site or a post somewhere on your social.
Behind the Scenes
Show people what’s happening behind the scenes to show your brand’s human side. People love seeing the messy, chaotic happenings of your brand. Even if you have a messy desk, show people where you’re working today or what you’re working on. It’s a great teaser for your followers of what might be to come.
Create Event Teasers
Have something coming up soon? Why not show a few teasers while easily reminding people that something is coming up? It’s a great way to promote your event while producing eye-catching content.
Pro Tip: Be sure to share all the deets within the first 15 seconds to make sure that even people who don’t watch the video entirely still get the main message.
Give a How-To
A quick 30-second breakdown of how to do something is a great way to engage your following. Wine influencer or winery? Show proper pour techniques or how to open a bottle. Healthcare industry? Demonstrate proper techniques for stretching, sanitizing, or something within your realm of expertise. Creative junkie? Demo a quick sketch or tool that you find handy to share with your followers. It’s easy, peasy, lemon squeezey.
Looking for help to establish or boost your social media game, contact us. We’ve worked with brands across all demographics and industries and we’d love to help your grow.
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