Many brands we work with continually neglect their LinkedIn profile, and we think it’s a huge missed opportunity. Aside from being a great tool for networking, especially brand partnerships, it’s a place to own the narrative of your company — company values, beliefs and manage the conversation.
Here are our 7 tips to take your profile to the next level:
1. Mind the Details
When you create a LinkedIn for your brand, it is your opportunity to present your values and goals. Don’t leave careless grammatical errors, misinformation, or low-quality photos. You want followers and potential partners to find your page looking up-to-date and as dynamic as your brand. Put in the time and effort now and watch it pay off in the long run.
2. Use Your Brand Logo
Using an originally designed brand logo, as we suggest you use it on all your social profiles, is the best way for business pages to create familiarity between a business and its customers. It builds brand consistency and alleviates the “Is this the right place?” questions that can plague followers.
Pro Tip: We can help create unique logos and update your social pages with all the headers and images you need. Just ask!
3. Tell Your Story
The summary section in your profile is your opportunity to virtually tell your brand’s story and give a little history of the dream that sparked the success today. As we continue to be socially distant, try to be as authentic and natural as possible to appeal to your audience and project your company values. Include some big-picture ideas and future goals to help followers visualize where you see your brand in the coming years.
4. Fill Out All the Fields
Take the extra time to fill out all the available fields in your profile because having a complete profile makes it easy for followers to get in touch with you, see your products, or feel confident they found the right company. Some key places to be sure to fill out are URL, address, industry, and the necessary about and bio section.
5. Analyze the Competition
Take a look at LinkedIn’s annual list of the 10 best Company Pages. Study how they’ve optimized their pages and determine how you can integrate that into your strategy moving forward.
6. Create Posts & Build Engagement
LinkedIn has a reputation for being a resume holder, but there are a plethora of opportunities to engage with followers and build engagement. Creating posts that detail a new accomplishment or philanthropic partnership are great examples of posts to share on LinkedIn.
7. Utilize Communities
Did you know that businesses have the ability to follow topic-based communities? By choosing up to three communities with relevant hashtags, you’re able to view and comment on updates related to those hashtags. LinkedIn will even send you notifications when a topic is trending in your community so you can join the conversation.
Pro Tip: Experiment with different hashtags until you find the perfect niche.
Ready to revitalize your brand’s LinkedIn profile and generate buzz? Now, more than ever, it is important to put your best foot forward online and showcase your company’s digital branding skills. If you are still struggling, we’re always here to help.
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