A strong visual on your social media can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.
But, how can we write a more engaging caption? Well, you’re in luck…
Here are our suggestions for upping your caption game:
1. Know Your Audience
It’s important to know who you’re talking to, why you’re talking to them, and what they want to hear. Take time to develop your strategy when it comes to your target demographic and how they might want to be addressed.
2. Ask a Question
Get your audience involved. Whether it’s for movie suggestions or something deeper, get them to join in on the conversation. People love to have their ideas and thoughts heard, let alone the personalized note you’d be giving followers. So, not only will you gain insight into what your audience is interested in, but your post will reach more eyes with all the organic comments.
3. Hook Them With the First Line
Since most social channels hide full and longer captions, make sure to start out with a punch to leave your audience enticed to hit that “more” button. Just like a video trailer, you have 30 seconds or less to capture the attention of your followers.
4. Keep a List of Ideas
Inspiration doesn't always come when we want it to, so keep note of funny one-liners, story ideas, and things you want to ask your followers, and use this list as inspiration the next time you go to post.
5. Don’t be Afraid to Use Emojis
Emojis are not only fun to look at but they help draw the eye 👀 to your caption and can be a great way to give your audience a ✨ visual teaser ✨ about what to expect if they keep reading.
6. Write Like Human
No matter how large your brand may be, people want to feel like they are connecting with a human, not a robot. Make your captions witty, fun, and personal! Skip all the high-language jargon.
Strong copy in your caption shapes your brand’s story and personality, which in turn helps your followers realize they need what you’re selling. In short: captions can help elevate your company’s social media success—and that can improve your bottom line. Looking for help in taking your captions to the next step? Connect with us today!
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