Your logo is usually the first thing to capture your audience’s attention. So, whether you have an already distinguished logo and looking for a revamp or you’re just starting your journey in creating one, you need something that dazzles, standing apart from the competition. We’re here to help you discover what your logo should encompass.
Creative
This tip goes without saying that your logo should be creative. But, as simple as it might sound, we mean creative in terms of font, color, and symbol selections. A standout symbol or mascot in your logo can lead to more recognition. Just think of some of our favorite brands like Starbucks and Apple whose symbols are some of the most memorable parts of their logo.
Meaningful
Your logo is the first thing customers will see of your brand. Make it meaningful to your product, services, or goods. We love seeing our customers explain their logo in their About section. Trust us when we say it’ll help win over customers who can feel connected to the personalization of your branding.
Memorable
You need a logo that people will remember even after they’ve left your site. Think of the classic yellow arch (yes, we mean McDonalds) or what you think of when we say bell (bet you said Taco!). A logo should leave a lasting impression that gives buyers that imprint of recognition when they’re out and about seeing your product.
Timeless
Don’t just pick a logo that speaks to the here-and-now trends. Take time to conduct research with your graphic designer for a logo that will speak to your buyers through the ages. Consider it like your product, no one wants a logo that will be obsolete in two or three years.
Versatile
Your logo not only needs to be flexible with social media profile size and shape restrictions, it needs to work in different print environments. We always suggest two or three layouts of your logo that you can use to mix and match in your branding. And, we’d be unforgivable without mentioning color versatility. Be sure to have a logo that can read in black and white as well as color.
Understandable
Nothing confuses buyers more than a logo symbol or font that they can’t read. When considering unique font selections keep it to one or two combinations that are easy to read and letters or symbols won’t get mixed up.
Pro Tip: Be sure to take in international considerations for your brand. We’d hate for your logo symbol or font to be inconsiderate as your brand grows (yes, we think you should be thinking large).
Understanding the significance of logos and how they help shape the future of a brand is essential whenever you are involved in a venture of your own. A great logo helps take your business to the next level of success while retaining customers and generating revenue long-term. Contact us today if you’d like to learn more about how we can help your logo dazzle the competition.
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