We almost always get asked why we send images, especially logos, in various formats and files. So, we’ve decided to help explain why and when to use each image format. However, there is no universal format that is best for all scenarios since every type of image format has its own advantages and disadvantages. But, when you’re looking for a singular problem solved, here are each format’s best uses.
JPEG - The Steady Leader
Probably the most web-friendly image format, JPEG is great for images when you need to keep the size small, such as when you need to upload it online. If you don’t mind compromising the quality of the image a bit, use JPEG.
GIF - The Animator
Out of the three formats (GIF, JPEG & PNG), GIF is the worst choice for web graphics, although file sizes are very small, and they load very fast. GIFs are intended to be used for animation effects and clip art.
TIFF - The Professional
TIFF is the best and only choice for professionals when images are intended for print. It’s ability to read CMYK and YcbCr color, plus it’s ability to store such high pixel intensity makes it the only color choice for designers, photographers and publishers.
PNG - The Invisible
These are the web graphics, logos, and line art images. If you want to keep the size small, but still retain the image quality use PNG. Also, if you want to use transparencies, then PNG is your go-to.
BMP - The Printer
BMP should be used for print graphics. These files are large and uncompressed, but the images are rich in color, high in quality, simple, and compatible with all Windows OS and programs. BMP files are also called raster or paint images.
So, next time you’re requesting images from your graphic designer or saving something you created you can use this list to help you. And, don’t forget to check out our portfolio to see how we could work together.
Comments