As a social media expert, changing algorithms and updates that we may or may not love are nothing new. It feels like every time one finally understands a change, another one hits. However, with change comes the opportunity to get a step ahead of your competition
So, here’s what you need to understand about the upcoming changes to IG, especially if it’s your main social platform:
It’s not just a photo platform. With integrations like IGTV, Lives, and Reels, it is no surprise IG is slowly shifting towards a more video-conscious platform. Competitors like YouTube and TikTok and trying to earn the attention of the Gen-Z demographic and have forced IG to catch up by pushing more attention-grabbing visual content. So, start planning those animated graphics and short & long-form videos into your strategy.
Video has been moving to the forefront for a while now. Research shows 86% of people would like to see more video from brands, and social video generates 1200% more shares than text and image content combined.
Authenticity is key. Your brand needs to shift strategy from sales pitches to authentic branding (think small business and freelance type, personalized content). You can still be a large corporation and make this strategy change. A great place to start is integrating user-generated content into your posting strategy.
If you haven’t taken advantage of IG’s already available shopping amenities or even pushed to an online platform for goods and services in early 2020, we’re sure you’ve realized thanks to the COVID pandemic that you need to as people’s shopping habits were primarily done online and will continue to do so. A good place to start is by taking advantage of the web link on your IG profile or by sharing goods and services in your IG stories. Pro Tip: You can always see if you’re eligible to be using IG shopping by clicking here.
Consider how you’re reaching customers outside of posts. How can you utilize direct messages, group followers based on demographics, up your email game, and capitalize on organic content? These are things to be thinking ahead as we see changes to come on IG.
While we know that changes can be scary and sometimes annoying as a brand, they always offer a chance to keep ideas and strategies fresh. In the end, your customers will be grateful for an easier way to connect with your brand and get their hands on your goods or services.
If you’re skeptical of your content strategy or not sure where to start, connect with us! We’ll not only take a peek at how you can optimize your social platforms but can help facilitate a digital strategy to make your brand shine.
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