If you want to survive in today’s disruptive market, you need to be your best online! Every business needs to maximize its digital strategy in a way that supports brand objectives, creates conversions, and improves interaction with followers. Especially since our research shows that digital marketing can be 10 times more effective than traditional marketing efforts.
Check out these 4 ways you can easily maximize your strategy:
1. Clean Up Your Bio
Whether Instagram, Facebook, or any social channel, these channels work like a search engine (aka Google). In order to maximize your discoverability keywords are now your best friend. Add keywords to your bio that describe your brand and skip those fancy fonts and characters that aren’t recognized. While emojis might be cute, they add zero value when it comes to searchability.
2. Know When to Post
While there are plenty of standard best times to post which we go into detail in another blog, the best time to post is when your audience is active on the social channel. All social channels love boosting your post and organic reach when it’s being seen and interacted with, so take time to analyze your insights available on each medium, to figure out the best times to personalize when your brand posts.
3. Leverage Your Caption
Adding descriptive keywords to your caption increases your chances to be featured on explore or discover pages which target each user’s most interacted with categories. These key phrases can help you reach people who are most likely to engage with your content. And, if you’re looking for help on how to write a more engaging caption check out our blog for tips and tricks.
4. Use those hashtags
LinkedIn, Instagram, and even Facebook have all edged into the world of hashtags which are searchable. For instance, you can use up to 30 hashtags on Instagram which means you have 30 opportunities to get in front of a new audience.
Pro Tip: Use hashtags relating specifically to your content and brand. Also, don’t be afraid to switch them up and see which ones work (keep track!)
Ready to start kicking your social game up a notch? Use the tips above or ask our team to help evaluate your current strategy and develop one to take you to the next level.
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