With ever changing updates and so much information housed in one place, Google Analytics can be tricky to set up, understand and analyze. However, the platform is full of a plethora of information that can inform not only your digital marketing strategy but your buyer’s persona.
So, how can Google Analytics help you? Google Analytics can help you in 3 distinct ways.
Your Customer | Your Website | Your Industry |
- Who are they? - Where do they live? - How did they find you? - What actions did they take on your site? | - How fast is it? - How well does it convert? - How many visitors does your site have? - How well optimized is your site for different browsers and screens? | - How fast is it? - How well does it convert? - How many visitors does your site have? - How well optimized is your site for different browsers and screens?- How do you stack up against your competition? - Benchmark data - How to improve your SEO & rank higher in search |
How can you set up Google Analytics?
Visit the Google Analytics homepage.
Follow the steps to confirm your website.
Paste the Google Analytics tracking code in the source code of your website.
(Or, you can connect with us to help you set up your account.)
Lastly, once you’re set up and ready to rock, here are some important metrics to track.
Visitor Demographics - Do these metrics match your target audience?
Average Session Duration - This shows how engaging your site is. Shoot for a session duration between 2-4 minutes.
Bounce Rate - A “bounce” is when a user visits your site and leaves right away. Bounce rates can affect your ranking on search engine results.
Acquisition Channels - Shows how users find your website. Which channels are sending more users to your site?
Page Load Times - Aim for a page laid time under 3 seconds since it can affect your SEO.
Benchmarking Data - Choose your industry to see how your website stacks up against your competition
Hopefully, our simple explanation of Google Analytics has you ready to take your brand to the next level. And, for some extra help into Google Analytics, check out our other blog with a free cheat sheet or contact us now for more guidance.
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